--- title: Why Brands Prefer BL.INK QR Codes for GS1 Digital Link description: Choose BL.INK for secure, scalable QR code solutions that adapt to your brand's needs and enhance your GS1 Digital Link experience. Don't settle for less. image: https://info.bl.ink/hubfs/800x400-blink-vs-cheap.jpg --- [![blink-logo-white](https://info.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink?hsLang=en) [![login to blink](https://info.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right?hsLang=en) ![Icon-3](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links ![Icon-nav-security](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg) #### Security & Compliance SOC2, GDPR, HIPAA ![Support for Short URLs & QR codes](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Service & Support Clients love BL.INK ![Icon-nav-vs-competitors](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-vs-competitors.svg) #### BL.INK vs. the Rest Compare us to anyone ![Icon-nav-integrations](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-integrations.png?width=40&height=40&name=Icon-nav-integrations.png) #### Open API & Integrations We work with your tech ![Branded, shortened URLs](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-branded-links.png?width=40&height=40&name=Icon-nav-branded-links.png) #### Branded Links Full link management ![Rules-based routing](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-route-arrows.svg) #### Rules-Based Link Routing Customize experiences ![Customized landing pages](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-rules-dynamic-routing.svg) #### Power Pages Easy custom landing pages ![SMS at Scale](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-customer-stories.svg) #### SMS at Scale Personalized messaging ![QR codes](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-qr-code.svg) #### QR Codes QR code with each link ![E-Link](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-developers.svg) #### E-Link Let anyone create links ![Broken Link Management](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-branded-links-new.svg) #### Broken Link Monitoring No more 404s ![Structured data](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Structured Data Empowered analytics ![Icon-nav-enterprise-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Unlimited options ![BL.INK CXP](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Dynamic mobile microsites at scale ![Icon-nav-core-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Feature-rich self-serve QR codes & short links ![Icon-nav-GS1](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-GS1.svg) #### GS1 Digital Link 2D barcodes for optimal consumer engagement ![Smartlabel QR codes](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-sms-at-scale.png?width=40&height=40&name=Icon-nav-sms-at-scale.png) #### Connected Packaging Customized QR codes for variable printing and packaging ![Marketing ROI analysis](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-vs-competitors.png?width=40&height=40&name=Icon-nav-vs-competitors.png) #### Marketing ROI Structured attribution data for optimized analytics ![HIPAA compliant short links](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### Healthcare HIPAA-compliant, BAA-ready links & QR codes ![Icon-nav-enterprise-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Pricing requires a quote request ![CXP ](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Pricing requires a quote request ![Icon-nav-core-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Monthly pricing that starts with a free trial ![Icon-nav-integrations](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Knowledge Base Tons of articles, videos ![Icon-nav-support](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Get Help Submit a ticket here ![BL.INK Open API](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-developers.png?width=40&height=40&name=Icon-nav-developers.png) #### For Developers Open API documentation # Why Brands Choose BL.INK Over Other QR Code Vendors for GS1 Digital Link ![800x400-blink-vs-cheap](https://info.bl.ink/hs-fs/hubfs/800x400-blink-vs-cheap.jpg?width=800&height=400&name=800x400-blink-vs-cheap.jpg) Not all QR codes are created equal. Discover how choosing the right partner can protect your brand and drive better results. - How cutting corners can lead to security risks, downtime, and lost opportunities. - BL.INK delivers enterprise-grade security to flexible, scalable solutions built for global brands. - How to future-proof your QR strategy: Ensure your QR codes evolve with your business needs, delivering value well beyond the scan. Read this before you settle for “good enough.” [![Read It Now](https://no-cache.hubspot.com/cta/default/8422896/873e1af2-b159-47fb-a33d-3fed783db092.png)](https://cta-redirect.hubspot.com/cta/redirect/8422896/873e1af2-b159-47fb-a33d-3fed783db092)