--- title: Discover unlimited power of short URLs and structured data | BL.INK description: Explore the transformative shift to GS1 Digital Link for real-time product information, brand protection, and enhanced consumer interaction. image: https://info.bl.ink/hubfs/marketing-content/E-Books/sustainable-qr-code-apparel-phone.jpg --- [![blink-logo-white](https://info.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink?hsLang=en) [![login to blink](https://info.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right?hsLang=en) ![Icon-3](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links 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routing](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-route-arrows.svg) #### Rules-Based Link Routing Customize experiences ![Customized landing pages](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-rules-dynamic-routing.svg) #### Power Pages Easy custom landing pages ![SMS at Scale](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-customer-stories.svg) #### SMS at Scale Personalized messaging ![QR codes](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-qr-code.svg) #### QR Codes QR code with each link ![E-Link](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-developers.svg) #### E-Link Let anyone create links ![Broken Link Management](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-branded-links-new.svg) #### Broken Link Monitoring No more 404s ![Structured data](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Structured Data Empowered analytics ![Icon-nav-enterprise-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Unlimited options ![BL.INK CXP](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Dynamic mobile microsites at scale ![Icon-nav-core-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Feature-rich self-serve QR codes & short links ![Icon-nav-GS1](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-GS1.svg) #### GS1 Digital Link 2D barcodes for optimal consumer engagement ![Smartlabel QR codes](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-sms-at-scale.png?width=40&height=40&name=Icon-nav-sms-at-scale.png) #### Connected Packaging Customized QR codes for variable printing and packaging ![Marketing ROI analysis](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-vs-competitors.png?width=40&height=40&name=Icon-nav-vs-competitors.png) #### Marketing ROI Structured attribution data for optimized analytics ![HIPAA compliant short links](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### Healthcare HIPAA-compliant, BAA-ready links & QR codes ![Icon-nav-enterprise-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg) #### BL.INK Enterprise Pricing requires a quote request ![CXP ](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png) #### BL.INK CXP Pricing requires a quote request ![Icon-nav-core-product](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg) #### BL.INK Core Monthly pricing that starts with a free trial ![Icon-nav-integrations](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg) #### Knowledge Base Tons of articles, videos ![Icon-nav-support](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg) #### Get Help Submit a ticket here ![BL.INK Open API](https://info.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-developers.png?width=40&height=40&name=Icon-nav-developers.png) #### For Developers Open API documentation # E-Book: Predicting the Impact of GS1 Digital Links This ebook explores some of the impact on brands, consumers, retailers, and the supply chain. ![GS1 Digital Links drive sustainability](https://info.bl.ink/hs-fs/hubfs/marketing-content/E-Books/sustainable-qr-code-apparel-phone.jpg?width=800&height=400&name=sustainable-qr-code-apparel-phone.jpg) "Predicting the Impact of GS1 Digital Link" outlines the revolutionary shift from the traditional UPC barcode to the web-enabled GS1 Digital Link. GS1 Digital Link transforms consumer interaction, providing real-time product information, enhancing brand protection, and enabling two-way communication. Imagine offering your customers instant access to product details, promotions, and user reviews with a simple scan! [![Read It Now](https://no-cache.hubspot.com/cta/default/8422896/65239baf-6836-465d-bb8f-d88adfbae4af.png)](https://cta-redirect.hubspot.com/cta/redirect/8422896/65239baf-6836-465d-bb8f-d88adfbae4af) ## Additional GS1 Digital Link Resources Find more GS1 Digital Link resources here. ![Using QR Codes for Inventory Management](https://info.bl.ink/hubfs/AI-Generated%20Media/Images/Inventory%20Management%20with%20QR%20Codes.jpeg) #### [ Using QR Codes for Inventory Management ](https://www.bl.ink/blog/maximizing-efficiency-with-inventory-management-using-qr-codes?hsLang=en) [ Read More ](https://www.bl.ink/blog/maximizing-efficiency-with-inventory-management-using-qr-codes?hsLang=en) ![Digital Product Passports & the Circular Value Chain](https://info.bl.ink/hubfs/apparel-qr-code-800x400%20(1).jpg) #### [ Digital Product Passports & the Circular Value Chain ](https://www.bl.ink/blog/digital-product-passports-the-circular-value-chain?hsLang=en) [ Read More ](https://www.bl.ink/blog/digital-product-passports-the-circular-value-chain?hsLang=en) ![Harnessing the Power of 2D Barcodes for Supply Chain Data](https://info.bl.ink/hubfs/800x400-shipping-containers.jpg) #### [ Harnessing the Power of 2D Barcodes for Supply Chain Data ](https://www.bl.ink/blog/harnessing-the-power-of-2d-barcodes-for-supply-chain-data?hsLang=en) [ Read More ](https://www.bl.ink/blog/harnessing-the-power-of-2d-barcodes-for-supply-chain-data?hsLang=en) ![GS1 Digital Link: Best Practices for Cross-Departmental Collaboration](https://info.bl.ink/hubfs/food-production-workers.jpeg) #### [ GS1 Digital Link: Best Practices for Cross-Departmental Collaboration ](https://www.bl.ink/blog/planning-for-gs1-digital-link-cross-departmental-collaboration?hsLang=en) [ Read More ](https://www.bl.ink/blog/planning-for-gs1-digital-link-cross-departmental-collaboration?hsLang=en) ![Start Planning Now for GS1 Digital Link: A Step-by-Step Guide](https://info.bl.ink/hubfs/GS1%20Digital%20Link%20Assets/Checklist%20infographic.png) #### [ Start Planning Now for GS1 Digital Link: A Step-by-Step Guide ](https://www.bl.ink/blog/plan-now-for-gs1-digital-link-a-step-by-step-guide?hsLang=en) [ Read More ](https://www.bl.ink/blog/plan-now-for-gs1-digital-link-a-step-by-step-guide?hsLang=en)