--- title: BL.INK + ObservePoint | Unified Approach for Fragmented Ecosystems | description: Discover how BL.INK + ObservePoint offer a unified approach for fragmented ecosystems at EDGE 2024. image: https://info.bl.ink/hubfs/BLINK-Logos-Badges/andy-2020-blink%20512x512.png --- [![blink-logo-white](https://info.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink?hsLang=en) [![login to blink](https://info.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login) [ Get a Demo ](https://bl.ink/top-right?hsLang=en) ![Icon-3](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg) #### Features Where we shine ![Icon-nav-flexi](https://info.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg) #### Flexibility Editable links 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online and in stores, with BL.INK and ObservePoint. They: - Saw **163X ROI ** - Gained visibility into in-store customer engagement, even across different locations - Cut 1/3 of hours spent on manual tasks   ##### See how BL.INK can help you; let's chat! Just fill out the form and we'll be in touch.  [![Request a Demo](https://no-cache.hubspot.com/cta/default/8422896/d7705be0-fce1-4980-87dd-6b5724c9f962.png)](https://cta-redirect.hubspot.com/cta/redirect/8422896/d7705be0-fce1-4980-87dd-6b5724c9f962) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://8422896.fs1.hubspotusercontent-na1.net/hubfs/8422896/Room-board-webinar-videos/2024-09-Room-board-webinar-all.mov", "dateModified" : "2024-09-26T20:39:03.314Z", "duration" : "PT57M21.36S", "height" : 720, "name" : "2024-09-Room-board-webinar-all", "thumbnailUrl" : "https://8422896.fs1.hubspotusercontent-na1.net/hubfs/8422896/Room-board-webinar-videos/2024-09-Room-board-webinar-all.mov/medium.jpg?t=1727383143314", "uploadDate" : "2024-09-06T18:19:22.158Z", "width" : 1280 } ```