By 2027, the new GS1 Digital Link standard will replace 1D barcodes with 2D barcodes, otherwise known as QR codes. 

While this initiative gives brands so many new ways to interact with consumers—right from your product's package—it's also an opportunity to standardize, capture, and share data across the entire supply chain. 

But how do you get started? Read this e-book to understand:

• The layers of data, broken down and explained 
• How QR codes enable interaction with consumers on a new level
• How QR codes capture supply chain, retailer, and consumer data throughout the product lifecycle