Making the Switch to GS1 Digital Links: A Master Class

Join us on Thursday, February 28, 2024 at 12 pm ET

GS1 Digital Link will revolutionize how consumers interact with your products.

Today, a scanner scans a barcode for transactional use only. When a consumer scans a new  GS1 Digital Links, they can access your special offers, get nutritional, expiry, recall information. They can directly opt in to get more information from you. 

GS1 Digital Link lets you connect directly with consumers. 

When the QR code (GS1 Digital Link) replaces the UPC barcode on every package, it creates a whole new communication channel for your brand—directly through your product. 

GS1 is on a mission to standardize on GS1 Digital Link by 2027—and that's closer than you think. And we can help you get up to speed.

Watch this interactive Masterclass to learn:
  • What is GS1 Digital Link, and what can it do for your brand?
  • An overview of the components: the GS1 resolver, QR code, and product landing page.
  • The practical benefits of implementing these links, by industry.
  • What to consider as you start to plan.
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