---
title: Webinar | Making the Switch to GS1 Digital Links On-Demand | BL.INK
description: GS1 Digital Link webinar and how brands can benefit. See how it creates better consumer engagement, marketing, and product info. BL.INK fastest GS1 solution.
image: https://info.bl.ink/hubfs/DPP-cover-image.jpg
---

## Making the Switch to GS1 Digital Links: A Master Class

Join us on Thursday, February 28, 2024 at 12 pm ET

# On-Demand Webinar: Turn Your Product Into a Marketing Channel

## Making the Switch to GS1 Digital Links: A Masterclass

##### GS1 Digital Link will revolutionize how consumers interact with your products.

Today, a scanner scans a barcode for transactional use only. When a consumer scans a new  GS1 Digital Links, they can access your special offers, get nutritional, expiry, recall information. They can directly opt in to get more information from you. 

##### GS1 Digital Link lets you connect directly with consumers. 

When the QR code (GS1 Digital Link) replaces the UPC barcode on every package, it creates a whole new communication channel for your brand—directly through your product. 

GS1 is on a mission to standardize on GS1 Digital Link by 2027—and that's closer than you think. And we can help you get up to speed.

##### Watch this interactive Masterclass to learn:

- What is GS1 Digital Link, and what can it do for your brand?
- An overview of the components: the GS1 resolver, QR code, and product landing page.
- The practical benefits of implementing these links, by industry.
- What to consider as you start to plan.

##### Watch On Demand Now