Making the Switch to GS1 Digital Link

GS1 Digital Link lets you connect directly with consumers

Today, a scanner scans a barcode for transactional use only. When a consumer scans a new  GS1 Digital Links, they can access your special offers, get nutritional, expiry, recall information. They can directly opt in to get more information from you. 

When the QR code (GS1 Digital Link) replaces the UPC barcode on every package, it creates a whole new communication channel for your brand—directly through your product. GS1 is on a mission to standardize on GS1 Digital Link by 2027—and that's closer than you think. And we can help you get up to speed.