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How Room & Board Creates Great Customer Experiences, Every Time

Learn how this modern furniture brand got 163X ROI on their investment with BL.INK and ObservePoint.

See how Room & Board partnered with BL.INK and ObservePoint to improve and streamline every single customer interaction touchpoint.

See how they track and analyze marketing data to drive revenue growth, including a 163X return on their investment in ObservePoint and BL.INK.
Discover their unexpected insights about in-store shoppers.
Understand how they reduced tedious tasks and hours of labor.

Watch now to gain valuable insights and elevate your marketing strategy.

Learn more about BL.INK

Find more resources here.

Using QR codes to make invoice collection faster and easier

Using QR codes to make invoice collection faster and easier

GS1 Digital Links: 101

GS1 Digital Links: 101

Enterprise-Grade Security

Enterprise-Grade Security

Messaging that clicks

Messaging that clicks

5 Steps to Deploy Link Management for Brand Marketers

The Real Value of Short Links

The Real Value of Short Links

The Opportunity of 2D Barcodes in CPG & Retail

The Opportunity of 2D Barcodes in CPG & Retail

Using Short Links to Streamline Marketing Attribution Analysis

Using Short Links to Streamline Marketing Attribution Analysis

Short Links Improve Marketing Performance Reporting

Short Links Improve Marketing Performance Reporting

URL Shortening Best Practices

URL Shortening Best Practices

Improve campaign analytics with shortened URLs from BL.INK

Improve campaign analytics with shortened URLs from BL.INK

How to Measure Print Marketing Performance

How to Measure Print Marketing Performance

Marketing ROI of Television Advertising with QR Codes

Marketing ROI of Television Advertising with QR Codes

Measure ROI on Influencer Marketing with Branded Links

Measure ROI on Influencer Marketing with Branded Links

Unlock the Power of BL.INK’s QR Code Generator with Tracking

Unlock the Power of BL.INK’s QR Code Generator with Tracking

Using QR Codes for Inventory Management

Using QR Codes for Inventory Management

How to Create GS1 Digital Links

How to Create GS1 Digital Links

Digital Product Passports & the Circular Value Chain

Digital Product Passports & the Circular Value Chain

Harnessing the Power of 2D Barcodes for Supply Chain Data

Harnessing the Power of 2D Barcodes for Supply Chain Data

Elevating Digital Ad Spend Efficiency with Link Management

Elevating Digital Ad Spend Efficiency with Link Management

Better Data Improves Marketing-Sourced Revenue, Marketing Credibility

Better Data Improves Marketing-Sourced Revenue, Marketing Credibility

Maximizing Campaign Measurement: A Guide to Advanced Marketing Attribution

Maximizing Campaign Measurement: A Guide to Advanced Marketing Attribution

Adobe Analytics: Everything you need to know

Adobe Analytics: Everything you need to know

B2B Marketing Attribution: A Comprehensive Guide

B2B Marketing Attribution: A Comprehensive Guide

Measuring Marketing Performance: How To Track Your Marketing’s Effectiveness

Measuring Marketing Performance: How To Track Your Marketing’s Effectiveness

How Link Management Improves Every Customer Touchpoint

How Link Management Improves Every Customer Touchpoint

What's the Future Impact of GS1 Digital Link?

What's the Future Impact of GS1 Digital Link?

Mastering Cross-Channel Attribution for Marketing Success

Mastering Cross-Channel Attribution for Marketing Success

E-Book: Delivering Messaging Campaigns that Click

E-Book: Delivering Messaging Campaigns that Click

Why SOC 2 Type II Certification Matters in Link Management

Why SOC 2 Type II Certification Matters in Link Management

Enterprise Link Management: Why Scalability and Flexibility Matter

Enterprise Link Management: Why Scalability and Flexibility Matter

What To Do When Google Short Links Go Away

What To Do When Google Short Links Go Away

BL.INK: Unleashing the Power of Data-Driven Marketing

BL.INK: Unleashing the Power of Data-Driven Marketing

Power up your SMS marketing with branded short links

Power up your SMS marketing with branded short links

301 vs 307 Redirects: How to Choose

301 vs 307 Redirects: How to Choose

Prioritizing Customer Privacy and Data Security

Prioritizing Customer Privacy and Data Security

BL.INK vs Bitly: Which URL Shortener is Right For You?

BL.INK vs Bitly: Which URL Shortener is Right For You?

8 Reasons Your Referrer Data Doesn’t Tell the Whole Story

8 Reasons Your Referrer Data Doesn’t Tell the Whole Story

How to boost your email marketing ROI with branded short links

How to boost your email marketing ROI with branded short links

Using branded links and QR codes to boost customer retention

Using branded links and QR codes to boost customer retention

Four Essential Rules for Building Short Links

Four Essential Rules for Building Short Links

Google's URL Shortener is Shutting Down: What You Need to Know

Google's URL Shortener is Shutting Down: What You Need to Know

A Walk-through of BL.INK Enterprise

A Walk-through of BL.INK Enterprise

Webinar: How Trusted Data Helps Room & Board Create Great Customer Experiences

Webinar: How Trusted Data Helps Room & Board Create Great Customer Experiences

Small Feature, Big Impact: How Path Domains Fuel GS1 Digital Link

Small Feature, Big Impact: How Path Domains Fuel GS1 Digital Link

WATCH NOW: How Room & Board Created Great Customer Experiences

WATCH NOW: How Room & Board Created Great Customer Experiences

BL.INK Secures ISO/IEC 27001 Certification: Why Security in QR Codes and Short Links Matters

BL.INK Secures ISO/IEC 27001 Certification: Why Security in QR Codes and Short Links Matters

Watch Now: Transitioning to GS1 Digital Link with 2D Barcodes

Watch Now: Transitioning to GS1 Digital Link with 2D Barcodes

How Room & Board Improves Campaign Results and Reporting

How Room & Board Improves Campaign Results and Reporting

Watch: Are Consumers Ready for GS1 Digital Link?

Watch: Are Consumers Ready for GS1 Digital Link?

Unlocking a 163x ROI with BL.INK & ObservePoint

Unlocking a 163x ROI with BL.INK & ObservePoint

Quick Changes, Big Results

Quick Changes, Big Results

How Room & Board is thinking about GS1 Digital Link

How Room & Board is thinking about GS1 Digital Link

Align Your Tools with Company Goals for Maximum Impact

Align Your Tools with Company Goals for Maximum Impact

GS1 Digital Link: Best Practices for Cross-Departmental Collaboration

GS1 Digital Link: Best Practices for Cross-Departmental Collaboration

Building Trust Through Transparent Food Sourcing

Building Trust Through Transparent Food Sourcing

Accelerate Decision-making by 25% with Unified Attribution

Accelerate Decision-making by 25% with Unified Attribution

Smarter Strategies to Avoid Food Recalls

Smarter Strategies to Avoid Food Recalls

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Recent blog posts

How to scale GS1 Digital Link in the food production industry

Making the Shift to GS1 Digital Link: How to Scale Digital Transformation

How food production packaging saves costs

Leaner, Greener: Embracing Digital Product Solutions

Nestle shares information about cocoa sustainability via QR codes on packaging

How Connected Packaging and GS1 Digital Links Redefine Consumer Engagement

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